The Burger VS The Ultimate Burger*

The "Texture"

        The Standard American Diet (S.A.D) is rich in meats and animal products.The intake consumption ratio being equal to or greater than the amount of fruits and vegetables. I believe that is a result of the heightened mass marketing tactics and promotions over the last three decades. Using key words like hungry, nutritious, protein dense, calcium rich, does a body good'; appealing to the average American's desire to live a somewhat healthful life. It would seem like the relentless suppliers created a demand through the psychological means of media advertising manipulation. For the sake of this blog post, we now live in a world without massive media advertising leaving us with the old ways' of the word of mouth'.            

              Now when someone speaks casually about veganism, my presumption would be, that the notion would be significantly less offensive. Seeing as how the world we live in does not glorify meat, cheese, and other animal products as the Ultimate' or the Best'. These absolute must haves of the S.A.D. are now just preferences or perhaps luxuries, if i may. 

             

              To come down off a media high, is a remarkable occurrence in and of itself. Now lets see if you can perhaps come off a meat high. I dare to say, if you are a meat eater that you perhaps do not really like meat... You were born into a life of eating meat, so the texture is presumably what you like; seeing as how any meat with absolutely no seasoning or flavoring is not pleasant to the palette at all. If you could have a burger that gave the texture of meat, having great flavor and all the aspects of what you deem as an Ultimate Burger; though all aspects of it having been plant based; you would gladly eat and enjoy. However...          

               MY THEORY: Is that you (being of the S.A.D) would return to normal animal burgers laced with animal products; having a psychological desire to continue a lifestyle that you were born into, that is widely accepted and celebrated by society; despite any additional health benefits that you may potentially adopt.

               HYPOTHESIS: If I make an Ultimate Burger* that tastes better, looks better, and smells better, than a viable beef burger, Meat Eaters will still choose the animal burger because of the comfort of familiarity.

Come Back For Part II: THE EXPERIMENT